Description
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INTEGRATED MARKETING COMMUNICATIONS
According to Wikipedia, IMC is “the use of marketing strategies to optimize the communication of a consistent message of the company’s brands to stakeholders.” For now, let’s refer to “stakeholders” as your potential customers.
The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” Integrated marketing communication combines traditional and new media practices. As its name suggests, integrated marketing communications is a holistic marketing approach.
I can help you create your “Holistic Integrated Marketing Strategy!” Simply tell me who you would like to reach, and I can generate an integrated media plan that will include data-driven leads/prospects who are the customers you want to message.
Beginning with the basics of Administration, working through People Management, and ultimately helping the organization with its Vision and Goal Setting, The Management Agency can turn an ineffective organization into one that fulfills its purpose and makes a difference in the lives of not only its team but also those to whom its services are focused.
Here’s a typical Business Development Consultation schedule:
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Day 1 – Friday PM
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7:00 PM –
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Getting Acquainted Dinner – team, associates, and family members welcome
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Day 2 – Saturday
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(Topics vary according to need)
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10:00 AM
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Your Vision & Mission Statement
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11:30 AM
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Creating A Marketable Brand
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1:30 PM
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Manager, Booking Agent, or Both?
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2:30 PM
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Promotions & Marketing
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3:30 PM
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Radio & Print Promotions
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4:30 PM
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Training & Personal Development
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5:30 PM
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How to Build a Successful Tour
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Day 3 – Sunday
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(Topics vary according to need)
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10:00 AM
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Creating Short-term, Mid-term & Long-term Goals
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11:30 AM
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Producing a Marketable Product (CD, book, eBook, etc.)
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1:30 PM
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Harnessing the Power of Social Media
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3:00 PM
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Crowd-Funding and Capital Fund-Raising
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4:30 PM
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Contracts, Tech Riders & Technology
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5:00 PM
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Tours & Bookings
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5:30 PM
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Merchandising
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Day 4 – Monday
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10:00 AM
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Development & Management Review, Q&A
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12:00 PM
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Departure
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*Depending on your particular needs topics selected may be combined into fewer days.
The fee covers all expenses except hotel, meals & local transportation. The client is responsible for airport pick-up/drop-off and ground transportation. By completing payment for the consultation, the client agrees to provide one non-smoking king hotel room for up to three nights (the night before the day of the consultation and the night of the consultation). The preferred hotel is any Hilton property. No “drive-up” motels – no exceptions.
All fees are non-refundable. If your date changes, the discounted fee and any deposits paid will be applied to your new consultation date. No refunds for consultation fees will be considered after 24 hours of receipt have passed.
