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The music industry has been moving through a major paradigm shift in the way it does business for the past 10 years or so. Large traditional labels have been laying off employees and down-sizing. They are finding it increasingly difficult to compete with the “indies” out there who, with better equipment and quality in recording accessibility and capability, are steering away from the labels and remaining indie so they can retain creative control of their product. The downside of this is that unsigned, unknown bands can’t find booking agencies willing to take them on.
Our business model utilizes the latest available qualified email lists of churches and performance venues our clients need to reach. We target the geographic area and desired demographic for each client and send a customized “Now Booking” E-Blast to those churches and venues with a link back to our Artist Booking page located at http://themanagementagency.com/artist-booking-inquiry or your website’s contact page.
This service includes:
- One targeted E-Blast each quarter (4 per year) to churches, coffee houses, and other performance venues in different geographic locations. See http://fryefamilyband.com/eblasts/2018-spring-booking.html for an example of a booking eblast.
- As replies and inquiries are received by potential talent buyers that come from the targeted E-Blasts TMA will administrate those inquiries by following up with marketing materials (digital and/or printed).